EESE Featured in RetailTrends: Building a Business Around Unwinding

8 nov. 2026 Door Frederique Lemoine

We're excited to share that EESE has been featured in RetailTrends as Startup of the Month.

Under the headline "Startup van de maand: Eese maakt een business van tot rust komen", RetailTrends explores the story behind EESE, our approach to functional evening cacao and the idea of building a business around something we believe we all need more of: slowing down.

Read the full EESE interview on RetailTrends →

A different approach to unwinding

EESE started with a simple observation: we spend so much of our time doing, but rarely make enough space for resting.

Our days are filled with responsibilities, screens and constant stimulation. Even when the workday ends, switching off isn't always easy.

We wanted to create something that makes this transition feel more natural. Not another task or supplement to remember, but a comforting ritual that you genuinely look forward to.

That's how EESE was born.

Bringing functional ingredients into an everyday ritual

EESE is a functional evening cacao combining the familiar comfort of cacao with a carefully selected blend of ingredients, including magnesium, L-theanine, GABA, reishi and chamomile.

Designed for the evening, EESE brings together taste, functionality and ritual in one simple daily moment.

No melatonin. No complicated routines. Just a delicious way to make a little more room for yourself.

More than a product

Our ambition goes beyond creating an evening drink.

We want to build a brand around the transition from doing to resting. A moment to disconnect from the noise, reconnect with yourself and, sometimes, share a little moment with others.

We believe slowing down shouldn't feel like another wellness trend or something you have to work towards. It should simply become part of everyday life.

Being recognised by RetailTrends is an exciting milestone in that journey.